Love Letter wasn’t just something I woke up and decided to do. I’ve wanted to own a clothing shop for a very long time. Sixteen years ago, I was living in Austin, where I discovered my love of selling vintage clothing. I had a retro camper that I would sell my vintage finds out of. For fun, I would set up shop every weekend in my neighborhood.

Originally from Door County, I eventually moved back. I continued vintage clothing sales, both pop-ups and online, but never opened the brick-and-mortar I always envisioned. Instead, I paved a path for myself that was more convenient, more stable, more lucrative. But I still always had that dream in the back of my head.

Finally, in 2023, my husband encouraged me to go all in and open a shop. We bought a small unit at the Top of the Hill Shops in Fish Creek. We quickly grew too big for it. So in 2024, we were able to purchase a larger space in the heart of downtown Fish Creek. We love the space we’ve created and I love sharing it with you all! I am now doing what I was meant to do all along!

 xo Laurel Janisse, owner